:root{
  --bg:#f1eee7;
  --paper:#fffdf8;
  --ink:#2f302e;
  --muted:#7b766e;
  --line:#d8d1c6;
  --blue:#94c5d8;
  --rust:#a76037;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;
  font-family:Inter,ui-sans-serif,system-ui,-apple-system,Segoe UI,Arial,sans-serif;
  background:var(--bg);
  color:var(--ink);
}
a{color:inherit;text-decoration:none}
.site-header{
  max-width:1200px;
  margin:0 auto;
  padding:24px 28px;
  display:flex;
  align-items:center;
  justify-content:space-between;
}
.brand{display:flex;align-items:center;gap:12px;font-weight:800}
.brand img{width:54px;height:54px;object-fit:contain;background:#000;border-radius:12px}
.app-link{font-weight:700;border-bottom:1px solid var(--ink)}
main{max-width:1200px;margin:0 auto;padding:0 28px 70px}
.hero{
  min-height:72vh;
  display:flex;
  flex-direction:column;
  justify-content:center;
  align-items:flex-start;
  max-width:940px;
}
.hero-mark img{width:150px;height:150px;object-fit:contain;background:#000;border-radius:26px}
.eyebrow{
  text-transform:uppercase;
  letter-spacing:.15em;
  font-size:12px;
  font-weight:800;
  color:var(--muted);
}
.hero .eyebrow{margin-top:26px}
h1{
  font-family:Georgia,serif;
  font-weight:500;
  font-size:clamp(48px,7vw,92px);
  line-height:.98;
  margin:14px 0 24px;
  max-width:1000px;
}
.lede{
  font-size:clamp(20px,2.2vw,30px);
  line-height:1.35;
  max-width:800px;
  color:#4d4c48;
}
.actions{display:flex;gap:12px;flex-wrap:wrap;margin-top:30px}
.primary,.secondary{
  display:inline-block;
  padding:13px 18px;
  border-radius:999px;
  font-weight:800;
}
.primary{background:var(--ink);color:#fff}
.secondary{border:1px solid var(--ink)}
.statement{
  margin:30px 0 80px;
  padding:30px 0;
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
}
.statement p{
  font-family:Georgia,serif;
  font-size:clamp(26px,3vw,42px);
  line-height:1.28;
  max-width:1000px;
  margin:0;
}
.section-heading h2,.principles h2,.cta h2{
  font-size:clamp(34px,4vw,58px);
  margin:8px 0 28px;
}
.steps{
  display:grid;
  grid-template-columns:repeat(3,minmax(0,1fr));
  gap:16px;
}
.steps article{
  background:var(--paper);
  border:1px solid var(--line);
  border-radius:18px;
  padding:22px;
  min-height:220px;
}
.steps span{font-size:12px;color:var(--muted);font-weight:800}
.steps h3{font-size:24px;margin:45px 0 8px}
.steps p{line-height:1.55;color:#55514a}
.principles{
  margin:90px 0;
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:36px;
  align-items:start;
}
.principle-list p{
  font-family:Georgia,serif;
  font-size:26px;
  margin:0;
  padding:15px 0;
  border-bottom:1px solid var(--line);
}
.cta{
  background:var(--blue);
  border-radius:24px;
  padding:42px;
  margin-top:70px;
}
footer{
  border-top:1px solid var(--line);
  padding:28px;
  display:flex;
  justify-content:space-between;
  max-width:1200px;
  margin:0 auto;
  color:var(--muted);
  font-size:13px;
}
@media(max-width:800px){
  .site-header,main{padding-left:18px;padding-right:18px}
  .brand span{display:none}
  .steps{grid-template-columns:1fr}
  .principles{grid-template-columns:1fr}
  .hero{min-height:68vh}
  .hero-mark img{width:110px;height:110px}
  .cta{padding:28px}
  footer{padding:24px 18px;flex-direction:column;gap:8px}
}

/* polish pass */
body{letter-spacing:-.005em}
.site-header{padding-top:20px;padding-bottom:20px}
.brand img{
  width:58px;
  height:58px;
  border-radius:14px;
  box-shadow:0 6px 20px rgba(0,0,0,.08);
}
.hero{
  min-height:68vh;
  padding-top:28px;
}
.hero-mark img{
  width:170px;
  height:170px;
  border-radius:30px;
  box-shadow:0 12px 36px rgba(0,0,0,.09);
}
.lede{max-width:760px}
.primary{
  background:#252624;
  box-shadow:0 7px 20px rgba(47,48,46,.12);
}
.primary:hover,.secondary:hover,.app-link:hover{opacity:.82}
.statement{
  margin-top:20px;
  margin-bottom:64px;
}
.test-note{
  display:grid;
  grid-template-columns:.8fr 1.2fr;
  gap:42px;
  padding:34px 0 58px;
  border-bottom:1px solid var(--line);
}
.test-note h2{
  font-size:clamp(30px,3.5vw,48px);
  margin:8px 0 0;
}
.test-copy{
  max-width:680px;
  font-size:18px;
  line-height:1.65;
}
.test-copy p{margin-top:0}
.steps article{
  box-shadow:none;
  transition:transform .16s ease,border-color .16s ease;
}
.steps article:hover{
  transform:translateY(-2px);
  border-color:#c4bbad;
}
.principles{margin-top:78px}
.principle-list p{font-size:23px}
.cta{
  background:#d7e7ec;
  border:1px solid #c6d7dc;
}
.cta-note{
  margin:16px 0 0;
  color:#5f615e;
  font-size:14px;
}
@media(max-width:800px){
  .test-note{grid-template-columns:1fr;gap:8px}
  .hero-mark img{width:125px;height:125px}
}

.prototype-notice{
  margin-top:22px;
  max-width:760px;
  padding:14px 16px;
  border:1px solid var(--line);
  border-left:4px solid var(--rust);
  background:rgba(255,253,248,.78);
  border-radius:12px;
  color:#5b574f;
  font-size:14px;
  line-height:1.5;
}
.prototype-notice strong{
  color:var(--ink);
}

/* v6 watercolor logo */
.brand img{
  width:170px;
  height:auto;
  object-fit:contain;
  background:transparent;
  border-radius:0;
  box-shadow:none;
  display:block;
}
.hero-mark img{
  width:min(340px,70vw);
  height:auto;
  object-fit:contain;
  background:transparent;
  border-radius:0;
  box-shadow:none;
  display:block;
}
.brand{
  gap:0;
}
.hero .eyebrow{
  margin-top:18px;
}
@media(max-width:800px){
  .brand img{width:130px}
  .hero-mark img{width:min(250px,78vw)}
}

/* v7: single smaller logo on main page */
.brand img{
  width:96px !important;
  height:auto !important;
}
.hero-mark{
  display:none !important;
}
.hero{
  min-height:62vh;
  padding-top:10px;
}
@media(max-width:800px){
  .brand img{
    width:82px !important;
  }
}